In October 2010 Mitsubishi sponsored an expedition to celebrate the first crossing of Australia by the explorers Burke and Wills in 1860. To support the campaign, we undertook forum outreach on behalf of Mitsubishi and their creative agency MEC Global. Over two months we ran competitions and activities with leading 4WD forums, Australia4WD and the Pajero Club of VIC.
- 3 Community Forums
- 4K Thread Views
- 41 Individual Conversations
- Forum Competitions and Giveaways